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Website W3C Compliance - Tomorrow's Necessity for Search Engine Optimization* Website W3C Compliance is not something that we invented here at Red Queen Software. You can praise or blame it all on the World Wide Web Consortium -- read more about it at: www.W3C.org). But, we know one thing for sure... W3C compliance is here to stay! Why is website W3C compliance important to you? If you have a website, and you want everyone that comes to that website to be able to see your pages -- on any browser -- you will need to be W3C compliant. Is Website W3C Compliance a good idea? What W3C compliance does is standardize the way a website code is formatted (coding syntax). When websites are created in the future, most website design software programs should make all of your new website pages W3C compliant. If they don't, they won't very popular or very useful! Today's problem is that the majority of all of the web pages out there are not W3C compliant. Even if the website was designed recently there is no guarantee the the website is W3C compliant. If your website is not W3C compliant this could be effecting everything from your customer's experience viewing the website to your ranking or even your placement in search engines. W3C compliance is becoming an emerging search engine optimization factor also. Web-bots searching web pages are becoming less tolerant of non-W3C compliant web page coding. When the web-bot encounter syntax errors the web-bot will retreat and that page and further links will not be indexed. The reason, un-maintained websites need to be removed from the search engines because their relevancy diminishes over time. The thought behind this is that only relevant websites are worthy of being maintained and kept up-to-date. So, if there is no sign of updating, the assumption is that the page author must feel that the content has become irrelevant. Even if the content is still relevant, the web-bot designers know that there are now other and better means for the searcher to find the information they are looking for like: Wikipedias, dictionaries, and so on. What this all means is that you will have to rethink, rework, redesign, and spend a lot more of your time just to keep in the same place. Call us, we can help save you time and money. |
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* Like the Red Queen said to Alice, `Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!' |
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